Today let’s talk about platforms’ growing interest in building newsletter tools — and whether Facebook, against all conventional wisdom, might have an opportunity there.

I.

Newsletters made headlines today after Facebook announced a plan laying out some of its intentions in the space. In a blog post entitled “Supporting independent writers,” the company explained its point of view and sketched out the products it is now building. Campbell Brown, the company’s vice president for global news partnerships, and Anthea Watson Strong, a product manager for news, laid it out:

  • A free, self-publishing tool with robust styling options to create individual websites and an email newsletter
  • An integration with Facebook Pages to enable publishing across various multimedia formats including photos, live videos, and stories
  • The ability to create Facebook groups and nurture a community of readers

In addition, Facebook plans to offer features to help writers find audiences and sell subscriptions, as well as analytics tools and an accelerator program “to help creators come together and learn best practices.”

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