The Duke and Duchess of Sussex, Harry and Meghan, are the next big names to commit themselves to Spotify’s podcast empire. The two, along with Spotify, announced the podcasting deal today, along with the news that they’ve launched their own audio production company called Archewell Audio. Harry and Meghan will host their own podcasts and produce other shows, which haven’t been detailed. Their shows will launch next year, although a holiday special featuring the couple and other guests will be available this month. Harry’s podcast might focus on veteran issues while Meghan’s looks more at gender equality.
This move closely mirrors another famous political couple: the Obamas. They launched their own production company, Higher Ground, and also inked a Spotify deal. Michelle Obama’s podcast debuted this past summer as an exclusive but later became more widely available. It’s unclear whether the same could happen with the duke and duchess’ shows.
This new production deal continues Spotify’s land grab for big names and talent in the podcasting space. It’s already moved Joe Rogan’s show over to its platform exclusively and is also working with Kim Kardashian West, among others, like the DC Comics brand. The strategy is, of course, to encourage people to download and regularly use Spotify in order to hear from their favorite stars. With many of these shows only launching late this year, it’s unclear how well that tactic is working, although Spotify continues to add new monthly average users.